When it comes down to it, a voice-over is the voice of your brand. Each voice-over is a call to action, whether it be for sales, customer retention, or for educational purposes. The voice talent is your salesperson, and it is their voice that works tirelessly to promote your product or service and help grow your business.
The right voice talent is also your organizations' audio ambassador and is often the first point of contact between you and future customers. People come to trust the voices they hear and associate them with your brand, building brand equity for you and correlating your offerings with honesty, excitement and reliability, depending on your business.
The cost of a voice-over is calculated by not only the performance, but factors like: production costs, how the audio is used, how often it is heard, how often it is needed, amount of audio needed, the size of the audience and also if the audio will be used in perpetuity, in other words, as long as it is available for consumption.
Are you taking advantage of using the right voice for your brand. From your website, to your phones and internal communications and trainings. The right voice moves the needle for you in each of these areas.